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DISTRIBUTION
Distribution platform

Distribution, connected.

Working capital and service promise, together.

Sales, inventory, purchasing, warehouse, delivery and receivables on one platform — so stock, service level and cash are decided from the same numbers.

Line fill rate
96.4%
From 84%
Days of inventory
46
−21 days
Collection period
38 days
−14 days
Clients we work with
The distribution cycle

Working capital sits in the gaps between orders.

Demand, purchasing, stock, fulfilment and collection run on one record — so a service decision and a cash decision are never taken from different data.

SupplyFulfilmentFinancial
01
Demand
Forecast and history
02
Purchase
Supplier, lead time, MOQ
03
Landed cost
Freight, duty, clearance
04
Stock
Warehouse and branch
05
Order
Customer order and credit
06
Allocation
Availability and priority
07
Pick & ship
Fulfilment and route
08
Invoice
Priced and delivered
09
Collection
Terms and ageing
10
Margin
By SKU and customer
FinanceProcurementWarehouseFleetCRMMulti-branch
Customer 360

Every customer. One complete account.

Orders, service level, margin, credit and collection history in one view — the picture a sales manager needs before offering better terms.

Customer
Regional retail chain
CUST-2026-0412 · 14 SITES
Net margin14.8%
Sales MTD
AED 412,000
+9% vs. last month
Orders
38 this month
Average AED 10,840
Line fill rate
94.1%
6 lines short this month
On-time delivery
97.4%
Contract target 95%
Gross margin
19.2%
Before rebate
Rebate accrued
AED 18,200
Volume tier 3
Net margin
14.8%
Segment average 13.1%
Credit limit
AED 500,000
Utilised 64%
Receivable
AED 318,000
12 days average age
Payment behaviour
Pays on terms
No overdue in 12 months
SKUs bought
142 of 380
Cross-sell gap: 24 SKUs
Returns
0.9% of sales
Below segment average
Backorders
3 open lines
ETA confirmed
Price agreement
Contract tier B
Expires Dec 2026
Delivery model
Direct to site
14 delivery points
Cost to serve
2.4% of sales
Delivery and handling
The distribution platform

Capabilities, grouped the way a distributor runs.

Four domains, each opening onto a dedicated page with its own workflow, capabilities and connected modules.

Landed cost

Know what the goods actually cost you.

Freight, duty, clearance, insurance and handling apportioned onto the goods they relate to — so margin is calculated on real cost rather than supplier invoice price.

01
Purchase order
Supplier price, currency and Incoterm.
02
Shipment
Freight, insurance and origin charges.
03
Clearance
Duty, clearance fees and port charges.
04
Apportionment
Costs spread by value, weight or volume.
05
Landed cost
Item cost updated before the first sale.
06
Margin
Selling price validated against true cost.
Supplier invoiceFreightInsuranceCustoms dutyClearance feesPort and terminalInland transportFX rate at landingApportionment rulesCost revaluation
Availability & allocation

Promise what you can actually ship.

Available-to-promise across warehouses and branches, allocation rules by customer priority, backorder management and confirmed delivery dates given at order entry.

01Availability — on hand, on order and already committed
02Allocation — by customer priority and contract service level
03Promise — a delivery date the warehouse can meet
04Backorder — managed with a confirmed ETA, not silence
05Substitution — alternative offered at the point of order
Available to promiseMulti-warehouse viewBranch stock transferAllocation priority rulesBackorder managementSubstitute itemsReservation and holdConfirmed delivery dateShortage reportingExpected receipt visibility
Operations and finance

One platform. Operations feed finance directly.

Sales, stock, purchasing and collection feed financial data directly — so margin by SKU and customer is a live figure rather than a quarterly analysis.

01

Commercial

Customer and price agreementsQuotations and ordersRebates and volume tiersSales targets and coverageCustomer portalReturns authorisation
02

Supply chain

Demand forecastPurchasing and importsLanded costMulti-warehouse inventoryWarehouse fulfilmentDelivery and fleet
03

Financial

Invoicing and credit notesCredit controlReceivables and ageingPayables and supplier termsWorking capital positionSKU and customer margin

Distribution is a working-capital business run on a service promise. Improving one at the expense of the other is easy; doing both at once requires a single view of demand, stock and cash.

Real-time management

The management view.

96.4%
Line fill rate
From 84%
46 days
Days of inventory
−21 days
97.4%
On-time delivery
Contract target 95%
38 days
Average collection period
−14 days
−31%
Slow-moving stock value
Ageing reviewed monthly
14.8%
Net margin after rebates
Three customers below floor
Live
Landed cost before first sale
Apportioned automatically
0.9%
Returns as % of sales
From 2.6%
Role view
Sales manager
Sales vs. targetFill rate by customerBackordersCross-sell gapsCustomer marginQuote conversion
Role view
Supply chain
Days of cover by SKUStock-out riskSlow and obsolete stockPurchase pipelineSupplier lead timeWarehouse throughput
Role view
Finance
Receivables ageingCredit exposureWorking capitalLanded cost varianceSKU profitabilityCost to serve
Who it is for

Built for operators like these.

Industrial suppliesDeep catalogues and technical selling.
Building materialsProject orders and site delivery.
Electrical & MEPContractor accounts and long tail SKUs.
Spare partsHigh SKU count, low line volume.
PharmaceuticalBatch, expiry and regulatory control.
ChemicalsHazard handling and packaging units.
IT & electronicsSerial tracking and price erosion.
PackagingMade-to-order and stocked lines.
Agricultural inputsSeasonal demand and credit cycles.
General trading stockMixed portfolios across categories.
Technology foundation

Built on Odoo. Extended for the sector.

The distribution platform is built on Odoo's enterprise foundation and extended by Al Jawad for landed cost, availability promising and customer profitability.

Distribution is the product. Odoo is the foundation it stands on — which is why finance, procurement, inventory and CRM are already part of the same system.

Al Jawad
Sector platform
Demand planningPurchasing & importsLanded costMulti-warehouse stockOrder & availabilityWarehouse fulfilmentDelivery & fleetCredit & collectionMargin analytics
Odoo
Enterprise foundation
CRMAccountingInventoryPurchaseHRProjectsDocumentsApprovalsStudio
Book a demo

Improve service without funding it with stock.

One connected platform for demand, purchasing, warehouse, delivery and cash. Start with a demonstration on one of your own categories.

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Start a conversation.

Start a conversation.

Choose the one that fits where you are. None of them is a sales call. Each is an advisory conversation calibrated to a specific question.

60 minutesExecutive briefingFor a CEO, COO or CFO deciding whether the question is worth pursuing.Begin →
Two weeks, on siteTransformation assessmentFor an organisation that knows something is wrong and wants it named precisely.Begin →
One weekERP readiness assessmentFor a board or sponsor about to approve an ERP investment.Begin →